Debenhams who sell 10,000 bras per week has seen a decline in the number of women wearing the correct size bra which they say could lead to saggy boobs and back pain.
Debenhams bra fitters working across the country have found that whilst 7 out of 10 women wore the wrong size bra in 2013 this has now risen to 8 out of 10 women wearing ill-fitting underwear.
The retailing giant who recently opened a store in at Flemingate in Beverley say having a correctly fitted bra has never been so important given the range of styles.
Sharon Webb, Head of Debenhams Lingerie said;
“In this Information Age it is surprising that more and more women are in fact wearing the wrong size bra.”
“Though it can be convenient to have information at our fingertips nothing can replace the efficacy of being measured by a professional bra fitter.”
“Now that women are wearing different styles of bras such as strapless, backless and halter neck it really is important to have a correctly fitting bra.”
“Not only does it ensure that you carry off your outfit well it can also change your posture and boost confidence.”
Debenhams has identified the five ‘tell-tale’ signs for spotting an incorrect fitting bra:
- Centre of bra should always sit flat against the chest
- Wires should fully encompass your bust and sit around the breast – not on it
- Bust should be fully contained within the cups
- Make sure you have enough space to fit two fingers underneath back strap
- Indents on the shoulder caused by over tightening straps and not enough support
Debenhams encourages women to get fitted every six months as breast size can fluctuate for a number of reasons.
The department store offers a quick no appointment-needed fitting service for mums to be to women who have undergone mastectomies and other surgeries.
The retailer has also highlighted the top four side effects of wearing the incorrect bra size can include:
- Headaches – If your bra is too tight, it causes tension on your shoulders, neck and back and that in turn can cause headaches
- Saggy boobs – a bra that is the wrong size can cause the ligaments to stretch, which can ultimately result in saggy boobs
- Back pain – caused by not enough support
- Bulging boobs – You know when your bra is too tight and your boobs start to bulge out over the top creating the four boob effect
Debenhams complimentary bra fit service is available in all stores including Beverley.
The only place for a proper bra fitting and top-quality bras in Beverley is with Jane at Esme Coquet in Swaby’s Yard. Outstanding service and fabulous range of all types of lingerie.
Excited about Margaret Pinder’s review on Esme’s in Swaby’s yard I hot footed round there in need of good support.
How very disappointed I was. Not a tape measure in sight even though I stressed I knew I was in need of a different size to what I was using. I was ushered into a changing room and bras of one measurement size larger were thrust at me. Not the service I have been used to when being fitted. Even when I have thought nothing has changed I have always been ‘double checked’.
Good bras are not cheap so I expect some sort (preferably good) of measuring and fitting.
Sorry for wasting yours and my time – though the ‘assistant’ didn’t really waste her time because while I was struggling in the changing room she continued dressing the window.
My apologies for bothering you
Sagging Regards
Disgruntled