An East Yorkshire skincare expert has launched an anti-ageing serum in response to consumer concerns about wrinkles and vertical lines.
Beverley based Dr Katerina Steventon has launched ‘4′, an anti-ageing serum that is inspired by her 20 years’ scientific research, professional expertise and salon experience.
Named 4 due to its combination of four regenerative plant oils and four technologically advanced active ingredients, the serum has been formulated to appeal to both men and women.
Of the launch, Dr Steventon said: “Every single ingredient in your skin care product serves a purpose. Looking at skin from a medical angle, understanding that each ingredient needs to be delivered to the cells in order to work, and knowing what it does, is crucial when it comes to understanding how to care for the skin on your face. Because I stand alone in combining scientific knowledge with hands-on therapy, I am able to offer an evidence-based approach to skin care and have used this expertise to create 4.
“4 is a unique, hybrid formulation that combines traditional plant based healing with 21st century clinically proven active ingredients to help repair and prevent signs of ageing. The four natural plant oils have been specifically selected to increase the penetration of the four active ingredients deep into the skin to promote a youthful appearance.”
The four plant oils are jojoba, rose hip, camellia and echium and the four scientifically proven active ingredients are marine micro-algae (Cylindrotheca fusiformis) to combat wrinkles; Indian gentian leaves (Swertia chirata) to resurface vertical lines; Renovage™, geranylgeranone to promote cell longevity and liquorice (Glycyrrhiza glabra) to fight sagging skin.
Best used as a morning serum and evening massage oil, the serum costs £49 and is presented in a 15ml dropper bottle for ease of use. It is available online at www.katerinasteventon.com, or direct from Dr Steventon.
Dr Steventon concludes: “There is growing evidence that regular massage enhances the effect of anti-ageing actives and we are the first to actively pursue this concept in anti-ageing with the launch of 4.”
In addition to being a published author and respected speaker, Dr Steventon runs the independent skincare consultancy, FaceWorkshops. Dr. Steventon uses her PhD in skin science combined with her professional facial therapy training to provide clients with a bespoke package of scientifically validated products combined with facial therapies in her Beverley clinic.
Before establishing FaceWorkshops in 2009, Dr. Steventon’s experience spanned several years and continents – from prestigious skincare brand, La Prairie in her native Czech Republic to Shiseido in Japan and Smith and Nephew wound healing in Hull.
