The White Company, a luxury lifestyle brand have announced the date they will be opening their long-awaited Beverley store.
Following a major project, The White Company have confirmed the store on Toll Gavel will be open to the public on 28 March.
Director of Property Sarah King said;
“We are thrilled to be opening a store in Beverley. The White Company have been looking for a store for some time and this site provides the opportunity. It is the right size and in the right location so that we can bring the full White Company offer to the town.”
“As an attractive and vibrant market town, Beverley attracts a demographic that is exceptionally suited to our brand.”
Situated in the popular shopping area of Cross Street, the store will have a trading space of 2,766sqft. It will stock the full range of The White Company products.
Furthermore, their arrival in Beverley has been welcomed by other traders. They say having such a high profile brand in the town centre can only be good for all businesses.
The White Company Add To The Mix In Beverley
Neil Harris, who runs the independent record store Bug Vinyl said;
“Having The White Company opening in the Beverley can only be a positive thing for the town.”
“Adding retailers of this calibre to the mix in Beverley can only draw footfall into the town centre.”
The White Company is taking over a unit that was once occupied by Wilko. The general store swapped the town centre for the out of town retail park almost 4 years ago.
In a prime location, this unit is about to come back into use as home to one of the most desirable brands. It will certainly be welcomed by shoppers in Beverley.
As a business, they have been producing impeccably stylish, beautifully designed products, principally in white for nearly 25 years.
As a brand, they focus on style not fashion, quality not quantity and also attention to detail that extends through everything they do.
Shoppers in Beverley will get their chance to look around the store from 10AM on 28 March.
