Female-owned tool hire business achieves ambitious goal as the third branch opens in Humber Region.
GoHire is launching a new branch at an iconic former social club on Chamberlain Road in Hull.
The purchase which completed in December is GoHire’s East Hull depot, now covering both wings of the City, creating 5 new jobs in the area.
After the success of the Goulton Street site in the west of Hull, tool hire specialist GoHire is expanding into East Hull as the building’s refurbishment is complete.
The new site has transformed a social club, Meyer’s, better known as Sully’s on Chamberlain Road and comes as part of an ambitious growth strategy for GoHire.
It’s been a whirlwind year for tool hire entrepreneur, Sally Wray who explains:
“It’s amazing, GoHire is now an independent chain company. Since buying this business in 2015, I’ve had a strong vision, with aspirations to expand across the region, bringing the brand and service to more customers.
“We opened our second branch, GoHire Grimsby in November and despite the challenges that the pandemic has presented, it has been a triumph.
“Chamberlain Road had actually been on the cards since the beginning of 2020. Progress with the purchase was slow as planning approvals took time, but in all honestly, it feels like things were delayed for a good reason, as the new depot in Grimsby fell into my lap in September and the acquisition of Caspian Tool and Plant Hire in Grimsby actually completed first.
“Securing an East Hull depot always seemed like the natural progression for us. We wanted to provide the same great service to more customers in the city and we’ve had a great response since day one. The Meyer’s (Sully’s) has a vibrant history, it feels a huge privilege to be here, a wonderful reminder of our Hull roots.”
Before closing in 2015, the social club had once been a thriving venue for the community. It had several names over the years: The Meyers and Silver Moon, however, it was best known as O’Sullivans, more popularly Sully’s, named after the previous owner and rugby league legend, Clive Sullivan MBE.
Sally completed on the building, lock stock and disco ball in December. She continues:
“After the uncertainty of 2020, seeing our plans fall into place feels an even greater achievement.”
“Business dipped for us at the start of lockdown, as it did for most, but things soon picked up again and the end of the year was our best quarter, ever. It’s thanks to the continued support of our customers and staff that this has all been possible.
“The new development is providing employment opportunities for people in the region, covering a range of positions in our tool hire business. We have recruited an experienced hire team who will have a period of training to get up to scratch with our systems and experiencing the company culture, before opening the doors in April.
“The business model employs managers who also become part-owner in the business. This approach ensures acute emphasis is maintained in outstanding customer service which forms the basis of GoHire’s overall strategy.”
The construction industry in the Humber region remains strong, with residential and commercial developments making progress.
Approximately 95 percent of GoHire’s business comes from trade customers in construction and renewables and a small proportion is from the residential market, as DIY enthusiasts improve their homes.
