CGI is quickly becoming an essential tool for businesses across the country.
Though it has been most widely used in the movie industry, CGI itself isn’t limited to visual effects – many companies are now relying on this technology to help them market their products and services in many different ways.
With the rise of CGI, businesses are beginning to rely on this technology in new and different ways. For example, some companies use CGI videos, while others still rely on photos or 3D models.
But by deciding to make a CGI video for your company, you’ll open up a lot of options – and let’s not forget, you’ll be creating a video using the same technologies Hollywood uses every day.
Ways CGI Can Help Your Business
It can bring your product to life.
Your product exists in a world of still images – it is static, and the viewer only has the information you provide them with. The professional animators at https://www.wearefrantic.com/ believe CGI animation can show your product in action or from multiple angles to give the viewer a better understanding of what they’re buying into. In that case, they might decide to go for it.
Customers are bombarded with so many images every day that they can be easily overwhelmed and will ignore whatever you’re trying to show them. However, if your CGI animation is engaging enough, viewers might stop and watch what it says instead of just scrolling through the content on their feeds.
Make a ‘how-to’ video.
One of the ways CGI animation can help your business is by making ‘how-to’ videos. For example, if you are selling a product that requires assembly, create an animated video that explains how to put it together step-by-step. Be descriptive when showing the product, and label parts where necessary. Although most people know how to assemble a product, labels and explainer videos help clarify even the most minor details. It might even benefit you to have a ‘helpful hints’ section at the end of the video where a voice-over describes how to use your product.
An explainer video is a short marketing tool that explains what your company does and why it matters. This video may require many steps, so you’ll need to create several videos for this purpose. You can then share them on social media or post them on your website.
Show off a new product or aspect of your business.
No matter the size of your company, you can make use of CGI to show off a new product or service in action. Because it’s so versatile and able to mimic real life so well, CGI can help you show your customers what you have without having them come out and see it.
This is a great way to use those expensive CGI services if you’re starting up; instead of spending several hundred thousand on building a product that may flop in the long run, you can instead use CGI to show what your product is like. This way, if it flops, you at least haven’t lost out on large amounts of money or time spent developing the real thing.
This is also good for existing companies looking to revamp their products; because CGI is so realistic these days, you’ll be able to show potential customers the physical aspects of your product without having to build it, saving both time and money.
Demonstrate how your company operates
If you manufacture a complicated product that your customer must see in action, CGI animation is an excellent way to show them the finished product. CGI can also demonstrate the process of how your company manufactures and distributes. Customers want to know where their products originate from, and the steps involved in making them available for purchase.
Many businesses offer a service instead of a physical product, like landscaping firms and other green industry organizations. CGI can quickly do what would take months or even years in real life to show the result of the service. This is good for marketing, whether you need an internet video ad to show how your service works or create something distributed on social media.
CGI animations are certainly not new, but many businesses still don’t even know what they are. A company that is just starting or is struggling to get noticed can benefit from using CGI animations. If you want to be at the forefront of technology and increase your sales, using CGI tools will help you implement them into your marketing.
