The hugely popular Ladies Day, hosted by Beverley Racecourse, will have an exciting new title partner in 2022 with the announcement of a new three-year Ladies Day partnership with prestigious local car dealership Porsche Centre Hull.
Due to take place on Wednesday 10 August 2022, the Racecourse confirmed the addition of the aspirational, luxury brand, which will help drive forward one of Yorkshire’s best days at the races.
Working alongside each other, Beverley Racecourse and Porsche Centre Hull will help increase the reach and awareness of the day as well as collaborate to showcase the latest Porsche car models.
“Ladies Day presented by Porsche Centre Hull” will include several brand activation assets in the lead up to 10th August, on the day itself and throughout the next three-race seasons. Porsche Centre Hull will have representation with race sponsorships, brand activations and promotional opportunities.
With competitive horse racing action supported with musical entertainment throughout the day, the event will also feature the competitive Most Stylish Awards with Porsche Centre Hull supplying fabulous prizes for the Most Stylish Racegoer categories.
An official launch of Ladies Day presented by Porsche Centre Hull will be supported with a digital campaign and video launch before the start of the 2022 season.
Chief Executive at Beverley Racecourse – Sally Iggulden, said:
“The addition of Porsche Centre Hull to our already superb portfolio of partners marks the start of an exciting three-year partnership. The Porsche brand encapsulates everything great about a day at the races – style, excitement and exceptional horsepower! This partnership will further raise the game of our most popular raceday, and the highlight of many peoples social season”.
Brand Director at Porsche Centre Hull – Richard Kitteridge, said:
“We are delighted to be supporting this premier event at one of the finest racecourses in the UK and wish all spectators, trainers, jockeys (and horses!) the very best of luck in what will be a tremendous day of racing.”
Tickets are now on sale for Ladies Day presented by Porsche Centre Hull from £10 in advance and can be purchased by visiting the website – www.beverley-racecourse.co.uk.
