Beverley-based entrepreneur Lewis Nightingale has unveiled his new product – Acquisition Launch, a radical new approach to customer acquisition.
Acquisition Launch helps service-based companies that are struggling to acquire new customers.
“We focus on what our clients are genuinely offering to potential new customers while putting that message out there to the people who need them the most,” said Lewis.
“Overcoming that customer acquisition bottleneck is endemic in the service sector, where businesses are faced with the ‘commodity problem’, which is a seemingly endless array of similar products and services being sold by their competitors.
“If the services that businesses are offering are the same, when a customer is looking for a new product or service, they look around for the different offers available. Because everything seems pretty much the same, by default, the lowest price wins. This is a mockery for a business that provides something better than its competitors.
“What I believe we have created with Acquisition Launch is a new way for service businesses to solve the acquisition bottleneck for good by positioning a customer offer in such a way that the market can’t compare on price because we’ve built an offer that has never been seen before.
“And by tying that in with paid media such as Facebook, Instagram and Tik Tok, the results can be staggeringly good.
“This means our clients are not one of many companies undercutting each other while offering the same or similar thing(s) as their competitors – they in fact have become ‘A Category of One’!”
Lewis is calling this the cornerstone to Acquisition Launch – a ‘Godfather’ offer – one that cannot be compared to any other available product, one that combines an attractive promotion, an unmatchable value proposition, a premium price, and an unbeatable guarantee that creates income while acquiring new customers.
Yet the ‘grand slam’ offer is just the start to Acquisition Launch’s 12-week intensive Master package. With a free 6K HD video available as a bonus via the website – https://www.acquisitionlaunch.com/ – the new service offers a 12-week one-on-one growth launch with one goal – solving the acquisition bottleneck for good.
The initial programme builds all acquisition models into a business’s offering including a ‘grand slam’ offer creation, landing pages, video packages, content creation and distribution, along with paid adverts using platforms such as Facebook, Instagram and Tik Tok.
Acquisition Launch also offers an unmatchable guarantee ‘We don’t deliver the result, don’t pay us’.
Lewis’s new year launch builds on an extensive background in business marketing, a career he says is characterised by continually turning to what he sees as ‘a broken acquisition model’.
“Running ads at break-even or even a small loss, then hoping to gain the money back through retention, wasn’t the dreamland I wanted for the people I work with.
“While this was a feedback loop of failure for several years, these failures have actually been a blessing in disguise. They kept me hungry. They kept me looking for answers.
“But in the end, the issue wasn’t any of these factors. It was the most fundamental aspect of a business – the offer. It changes everything.
“That’s why I really believe in Acquisition Launch as it is completely and totally focused on providing an unmatchable customer offer.”
Since he set up at the end of 2016, Lewis has evolved from a preliminary goal of making a bit of money managing business social media accounts to becoming the best marketer he can be.
“It had taken me quite a few years to really work out what I wanted to do. I didn’t go to university but have always had a passion for business, solving problems, the psychology of marketing, why and how humans make decisions.
“My initial ‘Ah ha’ moment came from learning how you can use Facebook ads to put a message in front of your ideal client, someone who hasn’t heard of you yet. And you’ve got a chance to communicate with these people.
“When I started I had no idea what to actually put in front of your potential
customers. I had no idea how to ‘move’ and emotionally engage people. From that
moment of realisation, all my work has been underpinned by a need to really understand human psychology and how people make decisions.
“Acquisition Launch is the culmination of all that work and all the clients who have helped me understand business just a little bit more each day.”
