Have you ever thought about running your own online vintage store? This could be anything from furniture, to clothing, or even cars!
Here is some great advice to grow your vintage business and ensure that it reaches its full potential.
Use social media
Social media is now widely used by almost all generations, with many younger people becoming increasingly interested in vintage products. Building a brand on social media can not just improve traffic to your website, but also provide ways in which your customers can interact with your brand.
Instagram, TikTok and Pinterest are the best ways in which you can build up your engagement, and you can begin to post a variety of different content – from behind-the-scenes videos, and ways to style your new clothing pieces or even showcase some of the top products in store this week.
Influencer marketing
A great way to grow your brand’s name is to gift some of your products to influencers in exchange for a brand mention and some content around your items.
In order for this to be as successful as possible, make sure you select influencers that your target market follows. Working with trusted influencers can also inspire people to have more confidence and trust in your brand, increasing the chances of them purchasing from your business.
Open a brick-and-mortar store
This is a great way to diversify your revenue stream, and potentially attract a wider audience, especially if you choose a location with high levels of foot traffic.
This is a big and expensive step to take, and you should do sufficient research before making the jump to having a physical shop. When it comes to financing your new store, you may want to consider applying for additional funding to cover the costs, and to help you get up and running.
Organise pop-up shops
If opening a brick-and-mortar store sounds like a step too big for the time being, you could consider organising some pop-up shops. This is a great way to drive up interest and make an event out of it – as well as providing the opportunity to collaborate with other online sellers, either in the vintage industry or not.
Being able to meet your customers in person can be a great way to build a relationship and brand loyalty, and it also gives you the chance to have a chat with them and get some feedback or testimonials.
This could be anything from the types of products they would like you to begin stocking, to what social media platform they interact with the most – giving you ideas and areas to focus on moving forwards.
