If you wish to sell your products on Etsy, you should resort to the popular social media platform, Instagram. This platform is rising in popularity with each passing day, as it is constantly providing new features to its users.
Several businesses and startups are taking advantage of this by setting up their shops on Instagram. Many are using their pages to direct their social media audience to their Etsy shop and increase their sales.
Since a large chunk of consumers is resorting to online shopping today, you must make use of all major online platforms to promote your business. Here are 6 effective ways to drive traffic to your Etsy shop using Instagram.
Create Engaging Content
When it comes to social media and online platforms, the key is to create engaging content to urge your potential customers to buy your products. Instagram’s new feature, Reels is gaining massive popularity due to its ability to create engagement and interaction.
Content creators and small business owners should take advantage of this feature to create engagement and direct the audience to their Etsy shop. Since most users have less than 3 seconds of attention span, your visual content should catch their eye and urge them to stop scrolling. Make videos and shoot high-quality images to reflect your product’s best angles. This will prompt your followers to visit your Etsy store and buy the product.
Add Call-to-Action Features
Even if you create engaging content and compel your followers to buy your products, they will not be able to do it without a call-to-action (CTA). Since Instagram does not allow users to add links to post captions, you can add the link to your bio. If you have more than 10,000 followers, you can also add a ‘Swipe Up’ option to your Instagram story.
According to the marketing gurus at LinkInBio.xyz, your CTA should be clearly visible on your Instagram account for your followers to easily find it and click the link. You can also add a ‘Visit Shop’ button to your post when you promote it. You can also use Instagram’s Shopping feature that allows you to set up a virtual shop on the social media platform.
Create Interaction
If you are able to engage and interact with your audience on a one-on-one basis, they will feel closer to your brand and feel the urge to buy your product. Basically, you must ensure that your customers are constantly communicated with.
Answer their questions in the DMs, reply to as many comments as you can, and create engaging posts. You can also hold contests and compel your followers to tag their friends in the comment section to win prizes. This will create more visibility and drive more traffic to your Etsy shop.
Learn More About Your Target Audience
For any social media account to be successful, the secret is to understand the target audience. Since Instagram already provides multiple analytical features such as your audience’s age, gender, location, and other insights related to your posts’ interaction, you can easily compare and understand your strengths and weaknesses. Understand what your audience actually wants and produce stuff that reflects their demand. This will also help you get new ideas about your new products and collection.
Consider Influencer Marketing
Influencers on Instagram are like celebrities who are followed by hundreds or thousands of people for their beauty, fashion, cooking, or lifestyle tips. Since their followers take their advice seriously, you can hire micro and mega influencers to promote your products and reach more people at once.
Even though some influencers charge a hefty fee, the number of products you sell will be much higher than before, thereby making the investment worthwhile. This will also provide you fresh ideas to showcase and promote your products. Along with influencer marketing, you can try cross-promoting your content or collaborating with other brands and content creators.
Use the Right Hashtags
Hashtags play a vital role in promoting your content and helping it get across to a larger audience. With the right hashtags, you can reach a wider audience and therefore enhance your page’s visibility.
You can also take help from online tools that auto-generate hashtags based on your content and needs. Along with the hashtags, pay attention to your captions too as it is crucial to optimize your content.
If you are running a business in any discipline, Instagram can help you promote it to a large audience. All you have to do is understand how the platform works and deploy some effective strategies to drive traffic to your Etsy shop. Since visual content attracts the most audience, Instagram is the best platform to promote your products.
