Undoubtedly, you already know the importance of having a website easily found on search engines such as Google and the connections that can be made between that and any increased traffic that a website gets as a result.
For this reason, website owners strive to get to the first page of search engine results because it is well-known that the majority of people searching online rarely go past that page to find what they are looking for. However, once a website has managed to attain this valuable position, it does not mean to say that they are there to stay.